Dopo After introducing the concepts of Web 1.0 and Web 2.0 the question arises: "There will also be a Web 3.0?"
It is since few years that many personalities in the world of the Web and all the other doctrines associated with it are addressing theories and definitions on this issue. Some believe that the unique characteristics of Web 3.0 will be the semantics of the web and customization.
Focusing on the computer elements, Conrad Wolfram has argued that Web 3.0 is where "the computer is generating new information" rather than human beings. Contrary to Conrad Wolfram, Andrew Keen, author of "Cult of Amateur", defines Web 3.0 as an "unattainable abstraction" and sees Web 3.0 as the return of experts and authorities to the web, giving as an example the proposal from the German Bertelsmann to Wikipedia to print a hard copy of the homonymous encyclopedia. So a return to basics.
The writer Jessy Hempel, in an article on CNN Money dated 2008 instead writes that sees Web 3.0 as a further evolution of Web 2.0 as business revenues by offering a much more profitable business models.
The futurist John Smart, lead author of the Metaverse Roadmap, defines Web 3.0 as the first-generation Metaverse (convergence of the virtual and physical world), a level of web development which includes TV-quality open video, 3D simulations, augmented reality, semantic standards made by users, ultra-fast broadband, and wireless sensors. Smart suggests that the most qualifying characteristic of Web 3.0 will be the mass dissemination of quality video for TV, laptops, tablets and mobile devices, up to the time when "the Web, in fact, and shall devour the television". (link to the article)
According to some experts of the Internet, Web 3.0 will allow the use of autonomous agents to perform certain tasks for the user. In practice, rather than having search engine built on algorithms for the search of the keywords, the search engines will focus directly on searching the user.
We can therefore assume that Web 3.0 will be based on an even closer link between the applications. A sort of 3D experience that will lead users to live experiences even deeper in terms of connectivity with the web and with who and what surrounds us. A reality where through the semantic connection and data managed directly by the computers, the machines will be able to manage alone the content placed on the network just talking to each other.
"in Web 2.0 are humans to manage the contents and informations, with Web 3.0 this task is performed principally by the machines".
The above gives us the idea of a senery like "The Matrix" or "Terminator" movie, no doubt about it. But if we try to reflect on how rapidly technology and web programming is changing, we realize that technically the possibility that the above can happen really exist. It remains only to determine if and when a internet A.I. (Artificial Intelligence) can really take shape. In case not, and therefore this AI will never born, we can always look at a Web 4.0 as does Seth Godin in his blog.
" I'm late for a dinner. My GPS phone knows this (because it has my calendar, my location, and the traffic status). So, it tells me, and then it alerts the people who are waiting for me."
(cit. Seth Godin blog - Web 4.0 - 01.2007)