Web 1.0 - Corrado Sbano 2.0

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Web 1.0

Initially Computers were big and very expensive, almost exclusively used in large industries or in the University, as instruments for research. Later, in the 1980s, smaller computers make their appearance for more personal use. First were IBM and Apple to market their computers, distinguishing for both technical characteristics and market segment, which set the two initial standards for programming platforms and for the development of softwares and applications. From small businesses to private offces, Personal Computers gradually entered our houses and become inseparable companions of our activities.

Soon after came the beginning of the so-called modern communication technology: personal computers in our homes using communications equipment (usually known as a modem) to access the information on remote servers and allow threads through chat and e-mail messages. Who does not remember the "Beep-Beep-Buzz ...", typical of the modem before connecting to the internet. It quickly become a sound so familiar to become one of the early icons to identify Internet.

With the advent of the internet in the early '90s and its viral spread, the use of  Personal Computer changes completely: "Today I am connected with the rest of the world."

The tools that hitherto have served the purpose of connecting individuals as well as companies, were gradually disappearing. For example, e-mail replaced the traditional postal methods for sending documents and messages. Either used for private or business purposes, e-mails are immediate and at zero cost. Not only that, if suitably used the e-mails are a great vehicle for corporate communication and information about new products -becoming a excellent vehicle for Public Relations B2B (Business to Business) and B2C (Business to Client).

At the same time, web portals allowed the proliferation of corporate communication through websites, advertising banners, online press releases and multimedia content gradually more and more reliable in order to communicate to the more and more demanding mass of Internet users.

Web1.0 era has begun.

Web 1.0 is an early stage of the WWW (World Wide Web) centered on a top-down approach (one to many) for the use of the web and its user interface. In fact, users can only read web pages, but do not contribute to their content. Technically, Web 1.0 is focused more on the presentation than on content development. Indeed, the Webmaster was the only one to manage content and updates, thus giving an impression "static" consumption of information (webmaster writes - Internet surfer reads) that took place almost exclusively through the great portals of the Web. Economically, the revenues of advertising and corporate communication were only focusing on the most visited web pages, thus giving less heterogeneity in the dissemination of advertisements.

The design elements of a Web 1.0 were characterized by:

  • Static pages instead of dynamic content generated by users.

  • The use of Framesets (technical term to describe a group of HTML coded pages which are directed media and web pages).

  • The use of tables to position and align elements on a page, often used in combination with "spacers" (GIF 1x1 pixel transparent images in GIF format.)

  • HTML extensions such as <blink> and <marquee> tag.

  • The presence of an online Guestbook.

  • GIF buttons (often animated), typically 88x31 pixels in size that promote links, other web pages and / or products.

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