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Social Media Marketing


"Social media marketing is not just about big networks like Facebook and My-Space, but generally concerns the fact that the brands have conversations."
(Lloyd Salmons, chairman of Internet Advertising Bureau social media council)

Social Media Marketing is that part of Web Marketing that deals with the integrated management of Web2.0 tools (PR 2.0, Social Networks, photo and video sharing, wikis, etc..). Unlike traditional tools used by the Marketing, Social Media Marketing allows interactivity between a company and consumers. The page dedicated to this argument explains more in-depth how this happens. The result is that Social Media Marketing offers consumers a voice, so the company must learn how to interact and communicate with them.

Implementing a plan for Social Media Marketing we should include:

Social Media

Facebook: the social network that offers the greatest flexibility as it allows the opening of the business pages, allowing in them greater interaction with fans (consumers) of a particular brand or service.

Twitter: microblogging social network. Allow the use of company logos and user within its pages. It links to your Facebook account, amplifying the conversation with the consumer.

Youtube: allows you to open a company account (called channel), where the company can post videos of various length and content. It allows the presentations of services, commercials, teasers of new products, video for viral spread in the network.

LinkedIN: social network B2B (Business to Business) that allows the creation of customizable business pages upon a specific scheme. It also allows up to three links to the company website and the inclusion of various information according to predefined patterns.

Instagram: photo-sharing site. Allows the creation and sharing of photographic books in which you can enter business presentations. Allows links to the company website. It is often used as a cloud that link to photos on other social sites.

Pinterest: social photo-sharing site that lets you share both personal and commercial images, triggering a system of so-called re-pin in order to viralize the most interesting content for the consumer. Great for promotion and Brand-Awareness.

My-Space: allows sharing of photos and videos within a profile. It also allows links to the company website.

DelicioUS: allows the creation of business presentations with free scheme. Allows the insertion of links to the company web site and offers keyword search systems.


Blog Spot: free blogging service run entirely by Google. Allows management of articles and links, site personalization and RSS feed service. As it is run by Google, it is preferable in order to get a better ranking in search engines.

Wordpress: pubblishing platform for personal and multimedia content, allowing you to easily edit and update your own content.

Livejournal: Weblogging platform that lets you create and update a personal diary (journal)

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